Our Story

My name is Valentina, and for a long time I harbored a secret dream: to create something of my own. Something that would bear my signature, my taste, my vision of the world.

But courage was slow to arrive — until my daughter was born.

She changed everything. With her arrival, I realized it was time to stop waiting and start building. For her, with her, thanks to her.

The name that carries all the love

Maison IsaLove was born from her name Isa. Maison, home. Love, love. Because every beautiful thing starts there: from a safe place and a great love.

Rose — a flower, a promise

The brand is called Rose in honor of my aunt Rosa, a woman who for me embodies elegance and grace. Like the rose, which, when it blooms, offers unique and timeless romance.

Rose is this: blossoming femininity, refinement that doesn't scream but makes itself felt.

Who Rose was created for

I live and grew up in Switzerland, but my dream has no boundaries. Rose is designed for all women — and young women — who want to always feel elegant and feminine, without having to choose between style and accessibility.

Because refinement should not be a privilege. It should be a right.

"Rose is simplicity, refinement, and character. For every woman who deserves to feel special, every day." 🌹

Thank you for being here. Thank you for believing in this dream with me.

With love,
Valentina